Contribution margin is assumed, not calculated
Cost per order is tracked closely while packaging, shipping, returns and platform fees are estimated, so the real number drifts.
Who we work with
D2C brands
Acquisition works. Repeat does not.
Spend goes in, orders come out, and the top line moves. What is harder to answer is whether each order is genuinely profitable after everything, and why so few customers come back for a second one.
Where it usually breaks
Four constraints this category keeps running into.
Growth is rented, not owned
Revenue scales with spend and stops when spend stops, because repeat behaviour was never built into the model.
Retention effort has no diagnosis behind it
Discounts, bundles and loyalty mechanics get tried in sequence without first establishing why customers actually stopped buying.
Every decision runs through the founder
Creative, pricing, inventory and channel decisions all converge on one person, which caps how fast the business can respond.
Where to start
The diagnostics that usually apply first.
Customers Who Quietly DisappearCustomer Retention DiagnosticWhy do customers buy once and never come back?Read the diagnosticGrowing Without Knowing The Real CostFinancial Clarity DiagnosticWhat does this product actually cost me to make and sell?Read the diagnosticProduct Decisions Made By GuessworkGTM Clarity DiagnosticWhy does every product decision feel like a fresh guess?Read the diagnostic
From this category
Durvaa brought structure to our hiring and operational workflows at a stage when we needed it most. Their ability to translate strategic clarity into executable systems made a meaningful difference for our growing team.
If acquisition works and repeat does not, more spend will not fix it. The first step is establishing which of product, price, experience or channel is actually driving customers away.
Start
Start with a free 30-minute consultation.
A focused introductory conversation about your business, your category and what is actually holding growth back.