Diagnostics
Six ways to find the gap.
Each diagnostic answers one specific founder question. Start with the one closest to what you are seeing right now.
A diagnostic is a short, fixed-scope engagement that names the structural constraint before anyone proposes a fix. Two to four weeks, a written report, and a priority order for what to act on first.
01Revenue That Surprises, Then DisappointsRevenue & Margin DiagnosticWhy does revenue feel inconsistent even when the business is active?Read the diagnostic02Product Decisions Made By GuessworkGTM Clarity DiagnosticWhy does every product decision feel like a fresh guess?Read the diagnostic03Shipped Is Not The Same As SoldSell-Through DiagnosticIs my product actually selling, or just sitting in the channel?Read the diagnostic04Growing Without Knowing The Real CostFinancial Clarity DiagnosticWhat does this product actually cost me to make and sell?Read the diagnostic05Customers Who Quietly DisappearCustomer Retention DiagnosticWhy do customers buy once and never come back?Read the diagnostic06The Business That Waits For YouFounder Dependency DiagnosticIf I disappeared for a week, would the business keep moving?Read the diagnostic
Diagnostic Sprint
Every diagnostic runs inside one engagement.
The Diagnostic Sprint is the fixed-scope engagement these six run inside. It ends with the constraint named in writing and a priority order for what to act on first.
Explore the Diagnostic Sprint- Revenue & Margin DiagnosticFounders whose revenue is active but inconsistent, and who do not yet know which specific lever is causing it.
- GTM Clarity DiagnosticFounders about to launch, reposition, or enter a new channel, without a repeatable way to decide it.
- Sell-Through DiagnosticFounders whose product is stocked and distributed, but who cannot tell if it is genuinely moving.
- Financial Clarity DiagnosticFounders scaling revenue without a confident, current picture of unit economics.
- Customer Retention DiagnosticFounders with healthy first purchases but weak or unexplained repeat behaviour.
- Founder Dependency DiagnosticFounders who are still the single point of decision, closing, and truth inside their own business.
Start
Not sure which one applies?
That is what the consultation is for. A focused 30-minute conversation to work out which question is actually worth answering first.