What if we do not have secondary sales data?

That is common and the diagnostic is built for it. The work uses dispatch records, reorder patterns and direct channel conversations to reconstruct the picture.

How fast is this diagnostic?

It is the quickest of the six, usually two to three weeks, because it works with what the channel already reports.

Sell-Through Diagnostic | Durvaa Innovations

The question this answers

Is my product actually selling, or just sitting in the channel?

A quick diagnostic that tells you whether the real issue is demand, the distributor, or the retailer. Your product is out there, on shelves, with distributors, but you cannot always tell if it is actually selling or just sitting. Before fixing anything in the channel, you need to know whether the real issue is demand, the distributor, or the retailer. We find out which one it is, quickly, with what you already have.

What you are probably seeing

Primary sales look healthy but nobody can say with confidence what is moving off the shelf.
Distributor reorders are irregular and the explanation changes depending on who you ask.
New outlets get added faster than existing outlets get evaluated.

How Durvaa works through it

Reconstruct primary, secondary and shelf movement from the records the channel already produces.
Separate a demand problem from a distributor problem from a retailer problem.
Identify the specific outlets, regions or partners where the pattern actually breaks.

What you walk away with

A written read on whether the constraint is demand, the distributor or the retailer.
A view of where stock is genuinely moving and where it is parked.
The first corrective actions to take at channel level, in order.

The paired engagement

Sell-Through System

The diagnostic names the constraint. This is the system that gets installed once it is named.

Read about the Sell-Through System

Present In The Market, Not MovingSell-Through SystemWhy isn't my product actually selling once it's on the shelf?Who this is for: Founders whose distribution is already in place but underperforming, without visibility into why.Read the system

Common questions

Questions founders ask about this.

Anything not answered here is worth raising on the consultation call, where it can be answered against your actual situation.

What if we do not have secondary sales data?: That is common and the diagnostic is built for it. The work uses dispatch records, reorder patterns and direct channel conversations to reconstruct the picture.
How fast is this diagnostic?: It is the quickest of the six, usually two to three weeks, because it works with what the channel already reports.

Start

Start with a free 30-minute consultation.

Share the context and Durvaa will confirm whether this is the right question to start with, or whether something else should come first.

Book a Free 30-Minute Consultation Back to all diagnostics