Who we work with
Four categories. One operating problem.
Durvaa works with founder-run product brands doing one to fifteen crore in revenue, where product-market fit exists but commercial structure has not kept up.
The constraint looks different in each category, and the underlying pattern is the same: the business outgrew the way it was being run. These pages describe what that looks like sector by sector.
01FMCG brandsDistribution is in place. Movement is not.You have distributors, you have outlets, and primary sales look reasonable. What nobody can say with confidence is how much of that stock is actually moving, and which part of the channel is responsible when it does not.What this looks like02D2C brandsAcquisition works. Repeat does not.Spend goes in, orders come out, and the top line moves. What is harder to answer is whether each order is genuinely profitable after everything, and why so few customers come back for a second one.What this looks like03Wellness brandsBelief in the product. No structure around it.Wellness brands usually start with genuine conviction and an audience that responds to it. The commercial structure tends to arrive later, which is why pricing, channel and repeat purchase often end up decided case by case.What this looks like04Natural food brandsInput cost moves. The price does not.Natural and agri-backed food brands carry a cost base that genuinely moves. When the costing sheet does not move with it, pricing decisions quietly get made against a number that stopped being true some months ago.What this looks like
Start
If your business is in one of these four, start here.
A free 30-minute consultation to understand the situation and work out whether a diagnostic or a full structuring engagement fits.